Posts in Marketing
The 6 Week Blog Marketing Plan (View Comments)
How to create a blog, get inspired and get traffic in a little over a month.
Neophilia and its casualties (View Comments)
Seth points out an article today in Media Life Magazine about neophilia, an overwhelming, compulsive love of all things new. Seth rightly points out that this phenomena can easily be found on our coasts and in the tech community, but one would be hard-pressed to find evidence of such an afflicition in, say, Lena, Illionois. [...]
if you have to rely on advertising, you’re already in trouble (View Comments)
Seth Godin wrote a good piece today about one of the main excuses people give for not marketing – that they don’t have the time: “Once an organization is up and running, it’s almost impossible to carve out the time to find the marketing vision that will make all the difference.” Marketing is so often [...]
Easter eggs are great all year (View Comments)
Love him or hate him, you gotta hand it to him – Mel Gibson is a pretty fantastic marketer. His new movie, Apocalypto, may or may end up being good – it’s hard to tell from the trailer. But I’m willing to bet that millions of people will see the trailer in the next few [...]
Burning your business into the ground – Part 1 (View Comments)
A little over a year ago, I burned a business into the ground. People tend to look at me funny when I talk about failing in business. They seem to still believe what we’re all taught in school – that failing in work or in a relationship or in a business means that the person [...]
The lost art of networking (View Comments)
Ryan Carson talked sales over at the SvN blog. Lots of good stuff, particularly about networking. I dedicated a whole chapter to this in A Bright Red Package – networking represents the number one way to get a job, generate sales, find a vendor or look for employees. The business world is entirely about people, [...]
What Are Blogs? (View Comments)
Seth Godin had a very introspective moment yesterday as questioned what exactly blogs are. He has historically prided himself on using his blog to inform and excite its readership – not to contstantly push his books, businesses and other endeavors at us. Interestingly, he views his books as the beginning of a conversation – he’s [...]
Promotion (View Comments)
Got promoted last week – I’m no longer the ambiguous ‘Director of User Experience’ but a full-fledged Creative Director. It’s a pretty cool feeling – since college, I knew that if I were going to bite the bullet and work for someone else, this would be the kind of position I’d want. Whatever creative faculties [...]
Google’s click-to-call (View Comments)
Google introduces ‘click-to-call’ – but will people be willing ot pick up the phone?
(View Comments)
The extremely talented Andy Rutledge weighed in on the home page design for auction mega-giant eBay earlier today. His analysis was pretty thorough, and he managed to take a page that was extremely cluttered and hone in on what he felt were the most important pieces. Andy does a great job of focusing on creating [...]
