Posts in Marketing
Learn Word of Mouth Marketing From the Best (0)
Andy Sernovitz helps the big boys master word of mouth, and he wants to help you.
The Ron Paul Ideavirus (4)
Candidates are now scrambling to figure out what my favorite politician and my favorite business writer already know.
If Ron Paul doesn’t win, he needs to open a viral marketing consulting company. (0)
His campaign is easily the coolest I’ve ever seen, and he’s done nothing to make it happen other than speaking his mind. A perfect example of how it’s better to create products or ideas (or candidates) that are amazing in the first place vs. trying to make something mediocre look amazing.
The 6 Week Blog Marketing Plan (0)
How to create a blog, get inspired and get traffic in a little over a month.
Neophilia and its casualties (2)
Seth points out an article today in Media Life Magazine about neophilia, an overwhelming, compulsive love of all things new. Seth rightly points out that this phenomena can easily be found on our coasts and in the tech community, but one would be hard-pressed to find evidence of such an afflicition in, say, Lena, Illionois.
This [...]
if you have to rely on advertising, you’re already in trouble (0)
Seth Godin wrote a good piece today about one of the main excuses people give for not marketing - that they don’t have the time:
“Once an organization is up and running, it’s almost impossible to carve out the time to find the marketing vision that will make all the difference.”
Marketing is so often thought of [...]
Easter eggs are great all year (0)
Love him or hate him, you gotta hand it to him - Mel Gibson is a pretty fantastic marketer.
His new movie, Apocalypto, may or may end up being good - it’s hard to tell from the trailer. But I’m willing to bet that millions of people will see the trailer in the next few weeks.
Why? [...]
Burning your business into the ground - Part 1 (2)
A little over a year ago, I burned a business into the ground.
People tend to look at me funny when I talk about failing in business. They seem to still believe what we’re all taught in school - that failing in work or in a relationship or in a business means that the person failing [...]
The lost art of networking (1)
Ryan Carson talked sales over at the SvN blog. Lots of good stuff, particularly about networking.
I dedicated a whole chapter to this in A Bright Red Package - networking represents the number one way to get a job, generate sales, find a vendor or look for employees. The business world is entirely about people, and [...]
What Are Blogs? (2)
Seth Godin had a very introspective moment yesterday as questioned what exactly blogs are. He has historically prided himself on using his blog to inform and excite its readership - not to contstantly push his books, businesses and other endeavors at us. Interestingly, he views his books as the beginning of a conversation - he’s [...]
Promotion (0)
Got promoted last week - I’m no longer the ambiguous ‘Director of User Experience’ but a full-fledged Creative Director. It’s a pretty cool feeling - since college, I knew that if I were going to bite the bullet and work for someone else, this would be the kind of position I’d want.
Whatever creative faculties I [...]
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Google just keeps it coming. In the coming weeks you might start seeing little telephones next to sponsored ads on Google pages. It’s called ‘click-to’call’ and it allows you to call the company directly from your computer - likely leveraging the technology they’ve implemented in Google Talk. Google apparently pays for the telephone charges, and [...]
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The extremely talented Andy Rutledge weighed in on the home page design for auction mega-giant eBay earlier today. His analysis was pretty thorough, and he managed to take a page that was extremely cluttered and hone in on what he felt were the most important pieces.
Andy does a great job of focusing on creating a [...]
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I’m famous.
If you haven’t read this book yet, you should - it’s hard not to read the pieces without feeling compelled to do something immediately to change your organization and/or your life. Pick up a few copies for your friends as well - it’s a worthy cause. In fact, I know what a few people [...]
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Good stuff. Back in my premarketing days this was the kind of stuff I’d stress contstantly - it really doesn’t take much to leave a strong positive impression on your customers. In fact, I would submit that the little touches like these are often the most important thing that should be on your company’s agenda [...]
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It looks like Sony has gotten caught with its hand in an enormous cookie jar. If you’re a nerd, you’ll find this stuff fascinating (how smart are these guys for figuring out what Sony’s up to! And how likely would I be to see them at a party?) If you’re not a nerd, you should [...]
