I believe the true purpose of a business is to express the values and intent of the owner to the world. It’s an opportunity to practice life. It is a vehicle for freedom, for creativity, for the pursuit of mastery, for artistic expression. It’s a chance to say “this is how I think a company should interact with employees, with customers, with the outside world. This is what matters to me.”
The strange paradox of positioning is that the more business you say no to, the better off you do.
The new rules of business may be real, but they haven’t replaced the old rules entirely. Here are 5 easy ways to take your career to the next level by learning from your elders.
Why most HR departments, intentionally or not, take a philosophical approach that could become a major liability in a global, idea-based economy.
2008 is going to see yours truly try to become less of a managerial incompetent. Here’s what I’m doing so far towards that end.
Six suggestions for dramatically improving your most scrutinized piece of personal marketing
How dramatically could your business change by embracing the benefits of retail?
5 reasons to offload your finances to an expert.
Godin explains why winners often quit
Latrines represent a major competitive advantage for companies catering to wireless workers. Why do so few take advantage?
