Andy Sernovitz is generally recognized as the king of WOM. He founded the WOMMA, published one of the seminal books on the subject, and has conducted training for some of the most respected organizations in the country.
Andy’s put together a couple of small word of mouth marketing crash courses where he’ll be going into the WOM process in detail. He generally only presents this info to his clients (who have a lot more money than you do) so this is a pretty cool opportunity. He’s actually planning on getting into the nitty gritty work of brainstorming ideas with you - not just discussing the theory but arming you with steps you can take immediately.
Andy’s hooked me up with a $250 discount code - just use code “weloveintentionally” when you register.
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