Posts in Marketing
if you have to rely on advertising, you’re already in trouble
Seth Godin wrote a good piece today about one of the main excuses people give for not marketing – that they don’t have the time: “Once an organization is up and running, it’s almost impossible to carve out the time to find the marketing vision that will make all the difference.” Marketing is so often [...]
Swept anyone off their feet lately?
Overheard a conversation at the coffee shop this morning. A girl fell in love over the weekend. The guy really did sound amazing, but the thing that struck me the most was that he wasn’t doing anything that remarkable. Rare, but not remarkable. The guy’s an actor (in New York of all places.) – The [...]
Grow Up
When I was in college, I skipped a lot of class. I used to rationalize it by saying to myself I was busy with other things. I was running a couple student groups, I was coaching football, I was working a job, I was spending a lot of time at the local bookstore reading marketing [...]
The Invisible Man
I have always had a problem with trying to do big, important things. It’s not a problem in that it often works – for whatever reason, many projects I’ve undertaken have been successful for just this reason. But it’s a problem because I’m often closing a door to the mundane as a result. We as [...]
Free Lunch
With the wedding and my upcoming move to Chicago, I’ve been worried a lot about money lately. This week I resolved to not spend any money eating out. This afternoon, as I was sitting in a Starbucks, I realized that I hadn’t eaten anything all day. A few minutes after I realized I was pretty [...]