Love him or hate him, you gotta hand it to him - Mel Gibson is a pretty fantastic marketer.
His new movie, Apocalypto, may or may end up being good - it’s hard to tell from the trailer. But I’m willing to bet that millions of people will see the trailer in the next few weeks.
Why? Because in the middle of the trailer (about 1:46 in, to be exact) he has spliced in a single frame of himself.
Simple trick, and I doubt it will ever work again. But if you want to get a bunch of people to see the preview for your movie (and perhaps the movie itself,) something like this is a great way to do it.
Who wants to bet Mel is actually Jewish…
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