I’m wrapping up work this weekend on a site for The International Ecotourism Society in Washington. They hold an auction every year that is responsible for the bulk of their operating revenue, and they wanted a site that would get people excited about the vacation possibilities they had to offer. They also wanted to give the organizations donating trips an opportunity to market themselves - the majority of these groups have lofty goals and small budgets, so they appreciate any marketing opportunities they can get.
I was excited to take on the project, but knew my time contraints were limited. I needed a way to quickly get these auctions up.
Enter Wordpress.
After attending Scott Kidder’s presentation at Barcamp about using Wordpress as a full-featured CMS, I thought I’d give it a try. Turns out it’s surprisingly easy - Wordpress comes with a nearly infinite amount of customization possibilities, which made it easy to turn the homepage into something entirely un-blog like. The template conventions are easy to customize, allowing me to build the custom continent pages as well. Pages helped me keep track of constant information, giving me the flexibility of having dynamic and static content on the site.
There was a lot I still wanted to do to some of the internal pages, but everyone’s happy with how it’s turned out. It relies heavily on the beauty of the various locations to do the selling, which makes my job easier.
You can check out the site at www.ecotourismgala.org - see if you can visit the site without getting a travel bug.
If you’re interested in helping promote Ecotourism, I encourage you to become a TIES member - it’s only $60, you get ridiculous discounts on travel to any of their member organizations, and a free subscription to Outdoor magazine. Oh, and you help a fantastic cause.
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